SAN FRANCISCO, September 18th, 2024 – Xfactor.io, developers of the definitive Go-To-Market System, have appointed Ken Levine as its new Chief Executive Officer. Levine is a veteran CEO and CRO who has built and led multiple companies from inception through exits. Additionally, the Board has appointed founder Mike Carpenter as Executive Chairman. “Ken and I have a long-standing partnership, and together, we’ll form an unbeatable team to fully realize the potential of our revolutionary platform, which will be essential for GTM teams across all industries,” said Carpenter.
Xfactor.io was born from real world experiences by some of the most successful CRO’s of the past couple of decades. Xfactor.io's mission is to solve the persistent and vexing problems of too much static data from too many siloed systems across different departments -- resulting in inaccurate, non-actionable GTM plans, lack of real time visibility into performance measures -- which ultimately leads even the best GTM executives to operate with one hand tied behind their back. Executives, Boards and Investors demand and deserve accurate Go-To-Market plans and to meet and exceed them. Xfactor.io has developed a platform to enable both.
In addition to the platform launch and a new CEO, the company is also further leveraging its Value-Based Selling tool it acquired via its purchase of DecisionLink in 2022, which is used by nearly 100 companies of all sizes across multiple verticals. The integration between the Value tool and the new platform will provide customers with even more insight into its revenue performance with a proven, measurable way to increase revenue and sales efficiency.
Xfactor.io is solving the GTM planning and execution problem from two perspectives:
“GTM plans suffer because the disparate tools, which produce various data sets, are not always available to the CRO.” said Levine." Xfactor.io is unique in how it is deploying data pipelines and AI to provide Go-To-Market professionals with correlated data across multiple platforms to produce predictable plans with Always-On execution. The bottom line is we provide a platform to enable GTM executives to meet and exceed their plans.”
To solve the technical challenges, Xfactor.io has leaned heavily on Amol Kulkarni who, from his board position, has used his own experience as Chief Product Officer of the world’s leading cybersecurity firm to help architect and build a Platform to ingest massive data from hundreds of sources while providing real-time, actionable intelligence to that data. Amol has built a system which ingested literally trillions of bits of data across the world and provided security operations teams with insight into that data. “We have made great progress on architecting this platform and we are very excited to bring it to market”, said Kulkarni. ”I am so pleased with the world class engineering team we have been able to build.”
This new platform is set to launch this quarter, and Carpenter is confident he has assembled the right team to bring his vision to life. "I feel like my entire career has been building toward this company. At heart, both Ken and I are GTM enthusiasts, and we believe we've developed THE ultimate system to help GTM professionals not only meet but surpass their goals. Every GTM leader wants to be recognized for exceeding targets, and this tool will make that possible."
Xfactor.io is an AI-powered revenue platform that unites sales, marketing, and operations teams with effective planning, value-driven execution, and key decision-making. The platform leverages real-time data with AI-powered modeling to drive intelligent go-to-market strategies that mitigate risks and increase bottom-line value. Built for revenue leaders, by revenue leaders, Xfactor.io empowers organizations to optimize investments, achieve ambitious growth targets, and maximize efficiency – resulting in accelerated pipeline, larger deal sizes, and improved win rates. Execute with Value, Adjust in Real Time at Xfactor.io.