White Papers
Unlock the secrets to predictable revenue performance with Xfactor. Dive into expert insights, data-driven strategies, and industry-leading research designed to help you drive consistent growth.
White Papers
Unlock the secrets to predictable revenue performance with Xfactor. Dive into expert insights, data-driven strategies, and industry-leading research designed to help you drive consistent growth.
2025 State of Predictable Growth
Ask any sales leader what they believe in: value selling. Ask what their team actually does: feature pitching, benefit bullets, and late-quarter discounting. This is the gap between strategy and execution. This whitepaper shows you why it exists—and what it’s costing you.
The Value Selling Mirage
Ask any sales leader what they believe in: value selling. Ask what their team actually does: feature pitching, benefit bullets, and late-quarter discounting. This is the gap between strategy and execution. This whitepaper shows you why it exists—and what it’s costing you.
AI-Native by Design
Tracing the Growth Guess Gap
The C-suite knows they are judged by one thing — growth. Yet, that crucial metric of success is becoming increasingly hard to achieve. Without real-time growth signal data, educated guesses take the place of facts — and before you know it another CRO is out the door.
Avoiding the Growth Guess Gap
When your revenue plan fails, everything else follows. Teams chase conflicting goals, growth stalls despite increased investment, and market opportunities slip away to faster competitors. Sound familiar?