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Are you a CRO or a CMO? (And I don’t mean Chief Marketing Officer)

October 30, 2024 By: Joe Sexton

Board Member Joe Sexton shares how Chief Revenue Officers (CROs) can transform sales culture by focusing on value. With tools like XFactor.io’s Value Execution, CROs empower teams to showcase solution impact, build winning business cases, and hit growth goals—driving revenue with confidence and clarity.

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September 18, 2024

Xfactor.io Taps New Chief Executive Officer, Ken Levine

Xfactor.io announced Ken Levine as its new Chief Executive Officer to lead the launch of its revolutionary 'Always-On' AI-enabled Go-To-Market platform, while founder Mike Carpenter continues to serve as Executive Chairman.

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April 18, 2024

Xfactor.io Closes $16M Series A

Xfactor.io has announced a $16 million Series A round co-led by Accel and XFactor.io CEO and founder Mike Carpenter, with participation from Lightspeed and others.

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April 10, 2024

CROs Need to Fully Embrace Customer Value Management

There is a lot of noise out in the market. CROs need to focus on true financial benefits and rewire their internal mindset around the critical outcomes customer want to achieve.

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April 10, 2024

Marketing & Sales Teams Working Relationship is Even More Crucial Now

This is the time of fresh beginnings and new resolve. And it is also the time for you, the CFO, to embrace the importance of your role to lead your company through these uncertain economic times that are before us.

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April 10, 2024

7 Steps to a Better B2B Customer Value Proposition Strategy

Defining and creating a comprehensive customer value proposition strategy is a crucial step in creating an efficient and successful marketing and sales plan. 

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March 26, 2024

How to Measure Value Realization: Key Metrics to Focus On

The days of generic sales pitches are gone for good. Modern buyers now demand customized proposals from sales representatives who prioritize the specific needs of each prospect.

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